Core
Our first collection of designs representing the core ideas of Sora
OUR ETHOS
Golf is many different things to many different people, and each person's relationship with golf is as varied as their swing. To us, golf is so much more than a simple game to be played. It is a discipline, a form of self mastery, a construct within which we can strive for perfection, if only for a moment. We respect every piece of earth we sink a tee into because that ground gives us a unique opportunity to quiet our mind, focus on overcoming the challenge at hand, and act with pure intention. Golf's incomparable beauty can be found in its maddening combination of simplicity and complexity; two chords we aim to strike in the design and execution of the products we make. We honor golf's longstanding traditions while simultaneously propelling them into modernity by imbuing their outward expression with influences from other areas of sport, culture, and life that we have lived.
