About

Sora was founded by two golfers who believe that the clothing you choose to wear each day silently broadcasts the message of who you are and what you value. While brands making polos to play golf in are of endless supply, we felt there was space in the market for a brand that's producing both gear for the course as well as high quality streetwear to be worn everywhere else that effortlessly communicates our love of the game.

As mentioned in Our Ethos, we believe golf is far more than a game—it’s a discipline, a practice of self-mastery, and an invitation to be fully present in each moment. Every tee sunk into the earth is an opportunity to quiet the mind, focus on the challenge before you, and act with pure intention. We honor golf’s timeless traditions even as we propel them into modernity, drawing on influences from sport, culture, and life to create products that strike that rare chord between simplicity and excellence.

Our brand is grounded in discipline and respect for the game. Our aesthetic takes its cue from principles of balance and intention, resulting in clothing that feels versatile, stylish, and "of the moment" without losing sight of where it came from. Every detail is thoughtfully considered so you can show up looking and feeling your best, whether you’re stepping onto the first tee or heading out into the world beyond the course.

The name Sora means “sky” (空) in Japanese—a nod to the vast space above every fairway and a constant reminder to stay calm, clear, and present. We make clothes for the quietly obsessed; the stewards of the course who respect every blade of grass, who play each round with a sense of gratitude just to be there, and who see beauty in golf’s elegant dance of straightforward rules and infinite nuance.

This is our promise: to honor golf’s heritage by marrying its enduring spirit with contemporary design. Because, to us, golf isn’t just played—it’s lived.